Many different processes of the same app can be normal. I don't use google chrome so i can't say if it's the same here.
To begin with it's not bad for the cpu to work at 100 percent. A 100 percent cpu usage message means that either the computer is working at maximum speed and probably is slow to respond, or that the message is incorrect, and incorrect messages about cpu speed are quite common. A constant 100 percent cpu-usage may however also indicate malware working in the background. Or it may be for instance that google causes this, so close it and see what happens. You can just keep using google though as long as it works wel.
Normally when the computer is fully booted and idle the cpu usage should be below 10 percent. If at that point the cpu usage is high also you either may have a computer that's way to slow, or you may have malware on your computer, or the cpu-speed indication is just wrong, or legitimate software is using cpu idle-time making the cpu-speed seem to be 100 percent all the time, which may be true in the sense that the cpu might work at the max speed, but also is missleading because only idle time (the left-over capasity of the cpu not needed by other processes) is used and this should be given free for other processes when needed.
To find what causes the cpu-speed to stay at 100 percent unload apps, untill the cpu-load drops. The last app or utility you unloaded wil be the cause. If this is a usefull app you just can keep using it, but then you can't read the cpu-speed and the 100 percent should be ignored. maybe your antivirus is for instance causing it. If you don't want to unload antivirus when online first deactivate your networkcard.
It's always good to have some kind of utility that gives a wel-documented method to manage running processes and services. For windows xp i had such a utility called "the ultimate troubleshooter" ( http://www.youtube.com/watch?v=-KaGBucIjpc ) but it doesn't support 64 bit processes. Ashampoo has a utility called winoptimizer 9 that also has a servicemanager and startup manager ( http://www.ashampoo.com/en/eur/pin/3306/System_Utilities/Ashampoo-WinOptimizer-9 ) , but i haven't used that utility myself. An alternative might be norton utilities. Good documentation is key here to know if you can safely deactivate a process or service. Every running process is a potential cause of a conflict, so not running unneeded processes is a smart move.
It also pays off to have a backup of windows that hasn't any applications at all, but just drivers and windows updates. This way you can try to set up a working combination of applications using the trial and error method. Utilities can only do so much, best result is often achieved by experimenting in this fashion, in my experiance. Note that some types of applications typically cause more problems (i'm not referring to cpu-load here but general software conflicts ) then others. For instance a real-time system-utility like an antivirus-application is typically more likely to cause trouble then a wordprocessor.
maybe usefull answer on maintaining a pc:
https://answersrip.com/question/index?qid=20111125132022AAhaFxD